From Cookbooks to Cosmetics! Ayesha Curry Lands a CoverGirl Contract

The Food Network host stars in the campaign for CoverGirl's new mascara out in November

ESPY Awards, Arrivals, Los Angeles, USA - 12 Jul 2017
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Ayesha Curry is a CoverGirl!

The Food Network star of Ayesha’s Home Kitchen, bestselling author and wife of NBA superstar Stephen Curry joins an A-list crew of celebrities including Zendaya, Katy Perry, Sofia Vergara and the just-announced Issa Rae as the newest face of the makeup brand.

“My philosophy is all about seeking joy and creating balance in life. I’ve shared a lot about how I do this with food, family and faith, and now – through my partnership with CoverGirl,” Curry said in a release. “I want to share how makeup helps create those moments of happiness, confidence and self-expression.” She also posted to Instagram, writing in the caption that she couldn’t wait for her daughters to see her face in the makeup aisle at the drugstore.

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In tandem with CoverGirl’s announcement about Curry’s new role, the makeup company unveiled the latest launch that will feature the star in its campaign: the Peacock Flare Mascara (out this November), which delivers fanned-out dramatic lashes and comes in cool packaging featuring some sleek new branding.

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It’s been quite the busy week for CoverGirl. Just last Tuesday, the brand announced Insecure actress Issa Rae as another new spokesperson too.

“Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways,” Rae has said. “This has been a major part of my personal journey, and a message that I want to share with others.”

Are you excited to try CoverGirl’s new Peacock Flare Mascara? Share your thoughts with us in the comments below!

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