Lifestyle Style Avril Lavigne Launches Her Fragrance: "Me in a Bottle" By People Staff Published on March 25, 2009 07:33 PM Share Tweet Pin Email Eamonn McCormack Pop’s punky princess Avril Lavigne hit London to launch her first-ever fragrance, Black Star, with P&G Prestige. Hosted at the aptly named Punk in Oxford Circus, the star dished about the creative process behind the pink hibiscus, black plum and dark chocolate scent. “I wanted to make sure the fragrance was really me — me in a bottle,” she said. American fans still have a wait to find out precisely what Avril smells like as Black Star won’t launch in U.S. stores until this fall. Tell us: Will you spritz on Avril’s scent?