November 18, 2011 03:30 PM

Bauer Griffin

Dazzling in a red custom-made Donna Karan gown at the Breaking Dawn Part 1 premiere in Los Angeles on Monday, Ashley Greene told PEOPLE she was “so excited” to be the new face of the designer’s DKNY and DKNY Jeans lines.

“I immediately said yes,” she said about the offer to endorse them. “I previously had a bit of a relationship with Donna Karan to begin with. It’s just a very organic fit.” In fact, she wore dresses by the designer to the Met Costume Institute Gala and a New York City screening of Breaking Dawn as well.

But Greene, also a face of Mark cosmetics, doesn’t only appreciate DKNY’s looks, but the designer behind them, as well.

“I actually really do love her clothes, and I feel like she’s a very empowered woman,” Greene, who will appear in the brands’ spring 2012 ad campaigns, added of Karan. “It just kind of fits right in with everything that I’m a part of already.”

–Dahvi Shira


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