May 11, 2012 07:15 PM

Courtesy Kings of Cole

Bullying is at the top of many people’s minds these days — designer Elana Brynes’s included. The 25-year-old — who creates loungewear for her line Kings of Cole — recently designed a “Bye Hater” hoodie ($168), already scooped up by the likes of the Kardashians (in their DASH boutiques), Carson Kressley and some New Jersey Housewives. “I came up with the anti-bullying hoodie to get a conversation going, and to let anyone who has ever been bullied know that they are not alone,” Brynes tells PEOPLE. “Bullying comes from a place of weakness, and the message ‘Bye Hater’ is empowering — once you take the power back, a bully has nothing on you.” Find the tops (proceeds benefit anti-bullying organizations) online at

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