Anna Wintour admits that she featured Kim and Kanye so the magazine would feel relevant and get talked about

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Just when the world starts to calm down about Kim Kardashian’s Internet-breaking appearance on Paper magazine, another controversial Kim cover shoot gets brought back into the conversation: the star’s Vogue cover with now-husband Kanye West (proving that they are still, indeed, the #worldsmosttalkedaboutcouple).

Anna and Kimye


Monica Schipper/FilmMagic; Rindoff/Dufour/Getty

This time, it was Anna Wintour who mentioned the Kimye cover while speaking at The Museum of Metropolitan Art. The editor-in-chief gave advice to new designers, spoke about the late Oscar de la Renta and also explained why she featured the Kardashian-Wests despite their not necessarily being “deeply tasteful” (her words).

Vogue Cover


Kim Kardashian/Instagram

“I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine,” Wintour explained, according to Fashionista. “Nobody would talk about us. It’s very important that people do talk about us. Going back to Estée Lauder’s decision to make Kendall Jenner the face of Estée Lauder: what a fantastic decision that was. They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist. I hope another Kim Kardashian comes along this year!”

While we highly doubt there will ever be “another Kim Kardashian” (and we know Kim just shuddered at the phrase, wherever she is in the world) we were surprised to hear Wintour so clearly — and candidly — state that she worked with them so that “people would talk about us.” Are you surprised to hear Wintour’s thoughts about the duo? Sound off in the comments below.

–Loni Venti

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