Amazon’s new clothing line from The Drop is here — and it’s going to sell out fast

By Jessica Leigh Mattern
September 05, 2019 10:45 AM
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The Amazon Drop/ Instagram

It’s official: Amazon’s newest influencer collaboration for its label, The Drop, is officially here, and the countdown is on to snag your favorites before they’re gone. 

The latest capsule collection from Amazon launched this morning and, if recent history is any indication, it’s going to move fast. The new drop, which was designed by German-based fashion blogger Leonie Hanne of Ohh Couture, is only available to shop on the retailer for the next 30 hours (or until it sells out). 

The 11-piece limited edition capsule collection, which is $80 and under, includes dresses, crop tops, trousers, blouses, and blazers in neutral hues as well as “candy pink” and “bordeaux.” Stand-out pieces include the shiny, double satin trousers and boxy jackets that double as mini dresses and oversized blazers. “All of the pieces are 100 percent what I love,” Leonie wrote on Instagram. “And it comes with an amazing price.”

The Amazon Drop/ Instagram

Buy It! LeonieHanne x The Drop Bordeaux Off Shoulder Tiered Puff Sleeve Midi Dress, $59.90; amazon.com

The new collaboration comes after Amazon’s recent launch of its Staples by the Drop line. International influencers Charlotte Bridgeman of Winston & Willow and Charlotte Groeneveld of The Fashion Guitar also recently dropped fashion lines on the retailer, while Emi Suzuki and Viktoria Dahlberg are slated to design collections next. 

The Amazon Drop/ Instagram

Buy It! LeonieHanne x The Drop Beige Loose Double Breasted Long Blazer, $69.90; amazon.com

If you see something you like, be sure to add it to your cart before the 30-hour shopping event ends. Browse the entire collection on Amazon or shop it by category right here — and read on for more info about The Drop. 

LeonieHanne x The Drop Dresses

LeonieHanne x The Drop Tops

LeonieHanne x The Drop Bottoms

What is The Drop?

The Drop is an Amazon-exclusive line that launches new collections designed by global influencers every few weeks. New collaborations drop with little notice and are only available to shop for 30 hours (once they’re over, they’re gone for good), making the fast fashion event one to keep on your radar. It’s the easiest way to shop clothing worn by your favorite fashion bloggers on Instagram, and since each item is made on demand once orders are placed, fabric and materials are never wasted. 

How can I be the first to shop?

Ensure that you never miss a new collection by signing up to get text alerts. Launches are always a surprise and happen every few weeks, which makes this the best way to stay in the know — and it’s super easy to shop everything from your phone. 

Can I shop once the collection ends?

You have just 30 hours to shop each new collection once it drops, but once the shopping window closes, you can still get your fashion fix with Amazon’s Staples by The Drop. The collection of versatile, fashion-forward basics is designed to be mixed and matched with everything in your closet and features everything from denim, leggings, and t-shirts to trendy bike shorts, belt bags, and mule heels. The best part — Everything is under $100. 

Do I have to be a Prime member?

Anyone can shop The Drop, however only Prime members will get free shipping on all items. If you’re not one already, you can score complimentary shipping (including free, two-day shipping on most items) and tons of other perks by signing up for a free 30-day trial, which takes just a few seconds.

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