January 25, 2016 08:09 PM

American Eagle’s loungewear extension, Aerie, has made it a point to show un-retouched photos in its lingerie ads for the past few years, but its latest swimwear campaign includes their first full-figure model. And the result is not only beautiful, but empowering.


The brand nabbed model (and social media starlet) Barbie Ferreira to front the latest campaign and star in an accompanying video.

In the behind-the-scenes shoot, the model explains how she feels about her un-retouched photos. “Not being retouched in the images is something that’s really important to me,” she shares. “Knowing that that’s what I look like without anyone’s perception of what my body needs to look like. The world needs more women who are so strong, especially a lot of friends that I have.”

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Since the brand launched its “Aerie Real” campaign in 2014, the company has championed showcasing a variety of body types thanks to its un-retouched photos in ads and images seen throughout the site. “The real you is sexy,” the company said at the time. “We want every girl to feel good about who they are and what they look like, inside and out.”

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And the brand has gained major traction ever since, recently tapping Emma Roberts for its summer lingerie campaign. “I just love the message behind it. I thought the whole idea was so inspiring,” the Scream Queens star previously told PEOPLE. “Yes, I’m an actress, but I’m also a real girl. Seeing [Photoshopped] ads, you get kind of bummed. You’re like, ‘Ugh, do these people really look like that?'”

Ferreira celebrated her new gig by posting photos of the campaign and standing up for her body image against any haters on Twitter.

Brands are making more of an effort include a better representation of modes on runways, in ad campaigns and on magazine pages as seen in the Sports Illustrated Swimsuit Issue, in Viva N Diva’s ad campaign  and for down syndrome model Madeline Stuart‘s growing résumé.

What do you think of Ferreira’s campaign? Are you loving the new ad photos? How about the shift in industry model standards? Share with us in the comments below!

— Colleen Kratofil

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