Lifestyle Style Adam Driver Transforms Into a Centaur in New Burberry Fragrance Campaign (and the Internet Is Obsessed) The new campaign "challenges the traditional stereotypes of masculinity," according to a Burberry press release By Hanna Flanagan Hanna Flanagan Style + Beauty Assistant, PEOPLE People Editorial Guidelines Published on July 28, 2021 01:30 PM Share Tweet Pin Email Adam Driver has taken on his most ambitious role to date — and he doesn't care what the neigh-sayers might think. In a new campaign introducing Burberry Hero fragrance for men, the Oscar-nominated actor, 37, swims shirtless through the ocean alongside a white horse before becoming one with the majestic animal and transforming into a centaur. Since its debut, the ad — directed by Jonathan Glazer and photographed by Mario Sorrenti — has, of course, sent the Internet into a tailspin. Courtesy of Burberry / Mario Sorrenti "If anyone asks "what's the female gaze"? The answer is: #AdamDriver's campaign for #Burberry," one person joked on Twitter. (You can imagine how frenzied the rest of the reactions might be.) Lady Gaga and Adam Driver Are an Extravagant Duo in First Look at Murder Drama House of Gucci Courtesy of Burberry / Benjamin Pexton According to a Burberry press release, the campaign "challenges the traditional stereotypes of masculinity" by bringing together horse and man to create a "modern myth." Driver embodies the spirit of the fragrance, which combines notes of bergamot, juniper, black pepper, warm cedarwood and more, by "embracing freedom of expression and the beauty of contradictions," the release states. Courtesy of Burberry / Mario Sorrenti "I'm very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand," the Marriage Story star said in a statement. Logan Lucky Trailer: Channing Tatum, Adam Driver and Daniel Craig Team Up for a Heist Courtesy of Burberry / Mario Sorrenti Tisci echoed his sentiments: "I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower." Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand," he continued. "I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity."