Beauty Launches You Probably Can't Live Without

If you're like us, new beauty products get you psyched beyond belief. Here's what we're freaking out over of this month.

KING KYLIE NAIL POLISH COLLECTION

Courtesy SinfulColors

Before we know it, we're going to be covered in Kylie Jenner's kreations from head to toe. The star is expanding her beauty empire, this time with a nail polish collaboration with Sinful Colors — and trust us, the shades definitely rival Candy K.

Buy It! King Kylie SinfulShine Collection, 2.99, sinfulcolors.com

LOUVELLE SHOWER CAP

Courtesy Louvelle

The days of embarrassing shower caps are over considering this one can be worn outside of your bathroom. Thanks to the nylon-lined bathing suit material, these cute turbans protect your strands from water, while also being chic enough to wear on a tropical vacation.

Buy It! Louvelle Amelie Shower Turban, $40; louvellewear.com

LIVING PROOF VOLUMIZING MOUSSE

Courtesy Living Proof

Whenever Living Proof (the brand that Jennifer Aniston co-owns) launches a new product, it’s a total game-changer. Enter its newest plumping mousse, which uses amino acids and volumizing technology to make your strands look 3x fuller.

Buy It! Living Proof Timeless Plumping Mousse, $28, ulta.com

DOVE DRY OIL BODY WASH

Courtesy Dove

With Moroccan Argan Oil and a special moisturizing technology, dry winter skin stands no chance against this super-hydrating body wash.

Buy It! Dove Dry Oil Moisture Body Wash; $5.49; target.com

MILK MAKEUP

Courtesy Milk Makeup

N.Y.C and L.A.'s iconic space, Milk Studios, has just launched the products that are about to transform all of our photos — selflies included. The full range of cosmetics and skincare (and even dry shampoo!) covers all of your needs, and comes in the smartest packaging we've ever seen, like roller ball lip stains and powder lipstick.

Buy It! Milk Makeup, milkmakeup.com

MARLOWE SKINCARE

Courtesy Marlowe

Forget about your boyfriend stealing your beauty products — now he can share with you! This brand new Target-exclusive line of unisex products is so good, you'll want to claim them as your own (we're particularly loving the body soufflé).

Buy It! Marlowe, target.com

Tom Ford Cleansing Oil

If you've ever wondered what it might be like to have truly fancy skin, we'd say washing off the day's dirt and grime with this ridiculously luxe cleansing oil would answer that for you.

Buy It! Tom Ford Purifying Cleansing Oil, $80, tomford.com

Clarisonic Mia Fit

Give your exfoliating routine a high-five with Clarisonic's latest cleansing palm-size brush, Mia Fit. It gives you the same skin-brightening benefits right in a new compact shape.

Buy It! Clarisonic Mia Fit, $189, sephora.com

Charlotte Tilbury Night Cream

Celebrity makeup artist Charlotte Tilbury's cult-favorite Magic Cream now comes in a nighttime formula, so your skin never has to go a minute without her miracle potion.

Buy It! Charlotte Tilbury Magic Night Cream, $145, charlottetilbury.com

Lune + Aster Beauty

This new line from the founder of Bluemercury has all the same must-have products (including primer, lipstick and more) but packed with natural, vegan, and gluten-free ingredients.

Buy It! lune+aster Beauty, bluemercury.com

Defy & Inspire Nail Polish

Say hello to your new go-to nail polish brand — not just because it's long-wearing and comes in great shades, but it's sold at a place at which you already love spending tons of time.

Buy It! Defy & Inspire Nail Lacquers, $7.49 each, target.com on January 17th

L'Oréal Magic Lumi Cushion

Foundation cushions are loved for their smooth coverage and on-the-go packaging, but their high price tags have been prohibitave to many – until now.

Buy It! L’Oréal Paris True Match Lumi Cushion Foundation, $16.99, ulta.com

Kerastase Volumizing Oil Mist

Shine sprays have a bit of a bad rap for weighing down hair once they've been applied. But this new volumizing oil mist actually adds shine and lift – meaning your best blowout ever is two spritzes away.

Buy It! Kérastase Elixir Ultime Volume Beautifying Oil Mist, $58, kerastase-usa.com

Butter London Nail Tinted Moisturizer

Nails need TLC in the winter too! These makeup-like “tinted moisturizers” come in six shades to match your skin tone and keep your nails from cracking and peeling in dry, cold months.

Buy It! Butter London Sheer Wisdom Nail Tinted Moisturizer, $18 each, butterlondon.com later this month

Bioré Baking Soda Scrub

The baking soda of your favorite science experiment continues to work its magic: This starts as a powder and transforms into a gentle-yet-powerful exfoliator once mixed with water, allowing you to customize the consistency to your skin's needs.

Buy It! Bioré Baking Soda Cleansing Scrub, $9.99, ulta.com

Oribe Clarifying Shampoo

This mousse-like shampoo is different from anything you've ever washed your hair with — and with hard-working ingredients including volcanic ash and papaya fruit extract, your strands will be squeaky-clean and shiny.

Buy It! Oribe The Cleanse, $44, oribe.com later this month

Garnier SkinActive Moisturizer

This gel moisturizer melts into your skin to give your complexion a hydrated, wide-awake glow.

Buy It! Garnier SkinActive Miracle Anti-Fatigue Wake-Up Hydra-Gel Moisturizer, $16.99, garnierusa.com