“Teaming up with GMC to introduce the Hummer EV is a natural fit,” says LeBron James

By Lindsay Kimble
February 02, 2020 02:53 PM

LeBron James’ on-the-court dominance has earned him a spot in a Super Bowl LIV ad.

James is starring in GMC’s commercial for the car company’s new Hummer EV, which boasts about the all-electric truck’s reduced noise, teasing, “a quiet revolution is coming.”

The athlete, 35, is seen successfully completing a slam dunk and shattering the basketball hoops’ backboard — silently. Teases the commercial: “pure dominance will sounds like this.”

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The Hummer EV has 1,000 horsepower, 11,500 lb.-ft. of torque and can go from 0 to 60 mph in only three seconds.

“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said James. “The truck may be quiet, but the performance numbers speak for themselves.”

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The commercial comes after James publicly mourned his longtime friend and fellow Laker Kobe Bryant, 41, who was killed in a helicopter accident along with eight others one week ago.

“Kobe is a brother to me,” James said on Friday night at the Staples Center. “From the time I was in high school watching him from afar to getting in this league and watching him up close. All the battles that we had throughout my career — the determination to just want to win, to just want to be great.”