Entertainment Sports Dr. Dre's Beats Announces Bubba Wallace Endorsement amid Attack from Trump: 'Hate Cannot Win' The announcement came just hours after President Donald Trump sent out a tweet claiming a noose found in Wallace's garage was a "hoax" By Jason Hahn Jason Hahn Jason Hahn is a former Human Interest and Sports Reporter for PEOPLE. He started at PEOPLE's Los Angeles Bureau as a writer and reporter in 2017 and interviewed the likes of Kobe Bryant, Arnold Schwarzenegger and Tom Brady. He has a B.A. in English from the University of California, Berkeley, and a Master's degree in Journalism from Columbia University. He previously worked for Complex Magazine in New York City. People Editorial Guidelines Published on July 7, 2020 03:43 PM Share Tweet Pin Email Bubba Wallace. Photo: Katelyn Mulcahy/Getty NASCAR driver Bubba Wallace — who successfully campaigned to get the racing organization to ban the Confederate battle flag from its events — has just signed a new endorsement deal with Apple's Beats by Dre. The agreement with the headphone and speaker company was announced just hours after President Donald Trump lambasted Wallace — NASCAR's only full-time Black driver — after a member of his team reported a noose that was found in a garage stall at the Talladega Superspeedway in Lincoln, Alabama, last month. While the rope was tied into a noose, it was used to operate the garage door and had been in the location since at least last October, the FBI later concluded. Their investigation found no hate crime had occurred. In a tweet Monday, Trump demanded Wallace to apologize for the incident, which he called a "hoax." Bubba Wallace Responds to Trump's Demand He Apologize for Noose Incident: 'Love Over Hate' Following Trump's tweet, Beats by Dre announced their partnership with Wallace in a post to Twitter. "We weren't going to announce this until later this week, but hate cannot win the day," Beats by Dre said on Twitter. "No one should ever be asked to apologize for standing up for what's right — we are proud to welcome @bubbawallace to the Beats by Dr. Dre family," they continued. Trump Attacks Bubba Wallace Over Noose and Says He Should Apologize, Caused NASCAR's 'Lowest Ratings' Wallace later responded to Trump's comments in a tweet that addressed "the next generation and little ones following my footsteps." "Your words and actions will always be held to a higher standard than others," the 26-year-old said on social media. "You have to be prepared for that. You don't learn these things in school. You learn them from trials and tribulations, the ups and downs this crazy world provides." "You will always have people testing you," he added. "Seeing if they can knock you off your pedestal." RELATED: NASCAR's Bubba Wallace to Race in 'Black Lives Matter' Car After Asking for Confederate Flag Ban He continued, "I encourage you to keep your head held high and walk proudly on the path you have chosen. Never let anybody tell you can't do something! God put us all here for a reason. Find that reason and be proud of it and work your tails off every day towards it! All the haters are doing is elevating your voice and platform too much greater heights!" Said Wallace, "Last thing, always deal with the hate being thrown at you with LOVE! Love over hate every day. Love should come naturally as people are TAUGHT to hate. Even when it's HATE from the POTUS. Love wins."