Montreal's Christmas tree, acquired in an attempt to best the Rockefeller Center tree, is being shamed on various social media channels for its scrawny appearance.

By Alex Heigl
Updated December 07, 2016 05:14 PM

Montreal, in a futile quest to out-big America, put on its snow boots and scoured the majestic Canadian wilderness for a tree to compete with New York’s grand Rockefeller Center Christmas tree.

They found … not a good one.

The tree, situated in Montreal’s Quartier des Spectacles at Place des Arts is just … kind of scrawny, and about 6 ft. shorter than N.Y.C.’s tree, reports.

And bringing the life cycle of a meme to its natural conclusion, the tree now has its own parody Twitter account, which translates to “ugly tree” in French.

(“I smell good, for example.”)

The poor thing reportedly lost its tip in transit, which is just … sad. And Canada knows it: “It is not beautiful. There is not even a head at the top,” Louise Bernier told the National Post Monday. “I don’t like it, not one bit. But I guess we’ll have to get used to looking at it.”

“We never expected that a Christmas tree could create that much controversy, that much reaction,” Philippe Pelletier, a co-founder of Sapin MTL, the company that delivered the tree, told the Post. “What we delivered is a natural Quebec tree, as a Quebec tree should be. People have in mind that a Christmas tree should be perfect, but that’s not the reality.”

Well, not in Montreal this year, anyway.