The Cult-Following Beauty Products We Love From These 7 Brands

The Cult-Following Beauty Products We Love From These 7 Brands

With innovative, award-winning products and unique company philosophies, these beauty brands have hugely loyal followings. And within the lines, there are certain products that truly stand out. From powerful primers like IT Cosmetics CC Cream to pout-perfectors like MAC lipstick, here are the must-have finds from seven beloved brands.

Nars blush in Orgasm photo

1 of 7

Nars

Launched by photographer and makeup artist Francois Nars, the company began as a line of 12 lipsticks for Barneys New York in 1994. Today, Nars is an iconic brand found in beauty departments across the world, including Walmart. When it comes to shopping the line, the "Orgasm" collection is beloved by everyone — even Meghan Markle has said she adores the shimmery blush that's packed with pigment.

Buy It! $32; walmart.com

SHOP THIS NARS BLUSH NOW
MAC Lipstick in Ruby Woo photo

2 of 7

MAC

MAC began with two Canadian photographers who were frustrated with how makeup photographed. They launched their own line and sold it to salons. and those buyers wanted the products for their family and friends. In the years since, MAC became a global brand that creates high-end makeup for the everyday woman. Its retro matte lipstick in Ruby Woo, made famous by Madonna in a photoshoot, is often cited as a universally-flattering red.

Buy It! $19; nordstrom.com

SHOP MAC RUBY WOO LIPSTICK
TARTE concealer from Ulta photo

3 of 7

Tarte

Tarte's green, eco-friendly beauty philosophy started with a cheek stain and has expanded to include its wildly popular foundations and concealers. Available in 30 shades, the Shape Tape Concealer is a vegan formula that provides full coverage while smoothing and brightening the skin. It's gathered such a cult following that one is sold every 12 seconds, according to Ulta.

Buy It! $27; ulta.com

SHOP THIS TARTE CONCEALER
Anastasia Beverly Hills Liquid Lipstick in Allison, a matte mauve color photo

4 of 7

Anastasia Beverly Hills

Anastasia Soare, the CEO of celebrity-loved eyebrow mecca Anastasia Beverly Hills, founded the cosmetics company on her patented eyebrow-shaping method, which focuses on symmetry and facial balance. Today, this mathematical approach plays a role in every ABH product. Its liquid lipstick is especially iconic, as it dries to a smooth matte finish and creates the illusion of fuller lips.

Buy It! $20; ulta.com

SHOP THIS LIQUID LIPSTICK
IT Cosmetics CC Cream with SPF photo

5 of 7

IT Cosmetics

IT Cosmetics took off when founder Jamie Lima appeared on a QVC segment to demonstrate her product line, which she developed with plastic surgeons to create cosmetics that don't just cover skin problems; they help correct them. The IT Cosmetics CC Cream can be used as a foundation, primer, moisturizer, anti-aging serum, or sunscreen — and customers rave about the formula.

Buy It! $38; macys.com

SHOP IT COSMETICS CC CREAM
Urban Decay Naked palette photo

6 of 7

Urban Decay

Since launching the first Naked palette in 2010, Urban Decay's rich, smooth eyeshadows have been loved by celebs and makeup novices alike. The next evolution of the palette, the Naked2 palette, improved on the original. With its combination of matte and shimmer eyeshadows in neutral hues, it's the perfect tool for creating a wide spectrum of looks, from sophisticated to sultry.

Buy It! $54; sephora.com

SHOP THIS URBAN DECAY NAKED PALETTE
BECCA highlighter in Pearl photo

7 of 7

Becca

Australian makeup artist Rebecca Morrice Williams founded the brand with an eye toward inclusivity, so it's no surprise that the brand's universally flattering Becca highlighters are one of the top-selling glow-enhancers at Sephora. The award-winning formula accentuates your favorite features and easily sweeps on for a smooth finish.

Buy It! $38; nordstrom.com

SHOP THIS BECCA HIGHLIGHTER

more products you’ll love