Aveda

Aveda Be Curly(TM) Shampoo, Size 8.5 oz

What it is: A gentle cleansing shampoo that enhances curl, combats frizz and boosts shine on curly or wavy hair. What it does: It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flows a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into wet hair and scalp. Rinse. Style Name: Aveda Be Curly Shampoo. Style Number: 632146. Available in stores. read more