Will, Kate and Harry Get Personal in Emotional Speech: 'Mental Health Is Not a Dirty Word'

Prince William, Princess Kate and Prince Harry are taking their mental health campaigning to new levels!

Prince William, Princess Kate and Prince Harry are taking their mental health campaigning to new levels!

The royal trio marked World Mental Health Day on Monday by celebrating with people who had been there for those in need by joining them for a trip on the London Eye.

Kate — in a Kate Spade floral pink dress — joined William and Harry for a special party at County Hall, on the south bank of the River Thames in London, where they met members of the charities under their own Heads Together coalition. They each made a brief speech before taking a ride on the landmark London Eye ferris wheel over the Thames.

“Mental health is not a dirty word – we all have mental health like we do physical health, good or ill. But not seeking help at those times when it all seems too much, or we are depressed or anxious, can impact the rest of our lives. Put simply, the three of us want to make asking for help no longer a big deal,” William said.

Kate added, “All of us know someone who has been through difficult emotional times, and we know how hard it can be to see a way forward.

“William, Harry and I feel it is our duty to do what we can, with your help, to shine a spotlight on emotional wellbeing and highlight the support that is out there to prevent or manage the pain at difficult times.”

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A spokesman for the royals said, “They are interested in learning about the kind of support that helps and what information is available for people who might find themselves in a situation where they need to help someone or to direct them to professional services.

The Duke & Duchess Of Cambridge And <a href="https://people.com/tag/prince-harry/" data-inlink="true">Prince Harry</a> Celebrate World Mental Health Day With Heads Together - October 10, 2016
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“These are issues Their Royal Highnesses are exploring with the Heads Together Charity Partners for possible future projects.”

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In honor of World Mental Health Day, Heads Together is encouraging people to use #ThereForMe to celebrate anyone who has supported them through a difficult time.

And the royals aren’t the only high profile supporters of World Mental Health Day. Robin Williams‘ daughter, Zelda Williams, shared a powerful tweet to bring awareness to the campaign.

The Oscar winner died by suicide in August of 2014 at his home in Tiburon, California. His widow, Susan Williams, later told PEOPLE he was struggling with Lewy Body Dementia, a neurodegenerative disease that causes fluctuations in mental status, hallucinations and impairment of motor function.

Later Monday, the London Eye will be lit up in purple — like other prominent buildings around the world — to mark the day. The lighting up movement is in memory of cyberbullying victim Amanda Todd, a Canadian teen who committed suicide in 2012.

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