Princess Kate's Famous Blue Engagement Dress is Back – and It Costs Just $175!

A new capsule collection includes that dress

Photo: Chris Jackson/Getty

It was the fashion sell-out of the year when the then-Kate Middleton wore a blue Issa dress to announce her engagement to Prince William back in 2010. Now the designer is back with an almost-identical version of the iconic dress for $175 – a bargain considering the original retailed for $535!

Daniella Helayel, founder and former creative director of Issa, has launched a capsule collection with U.K. brand Monsoon featuring 13 of her glamorous wrap-style dresses, including the Gisele, which is strikingly similar to the Issa silk-jersey version that Kate wore six years ago for her first-ever televised interview.

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After dressing Kate for many years in the lead-up to the royal engagement, Brazilian-born Helayel sold the label to Camilla Al-Fayed (daughter of former Harrods boss Mohamed Al-Fayed) in 2013. The new capsule collection, which she describes as having a “wide appeal to every woman,” marks her first foray back into the fashion world since then.

The Gisele style features the same plunging v-shape neckline, long sleeves and waist-accentuating design that Kate still favors today. Bringing back her signature floral and geometric prints, Helayel says the vintage-vibe dresses should make every woman feel her best: “I like to empower women so they can get on with their lives knowing they look fantastic!”

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