Meet the Royal with a Plum Fashion Contract Whose Wife Was Named Europe's 'Most Stylish' over Meghan and Kate

Pierre Casiraghi, a grandson of Grace Kelly, is also an accomplished sailor

Pierre Casiraghi Joins The House As A Dior Ambassador.
Photo: Brett Lloyd

Dior has a new menswear ambassador — and they didn't have to look far.

Pierre Casiraghi, the son of Princess Caroline of Monaco and grandson of American actress turned royalty Grace Kelly, joined the French fashion house as a representative on October 13, according to WWD.

Pierre's wife, Italian model Beatrice Borromeo, was previously named a Dior ambassador in February — which is not a surprise, given that she edged out the likes of Kate Middleton and Meghan Markle to be named the most stylist European royal by Tatler earlier this year.

In June, the couple attended a Dior show in Athens together.

Beatrice Borromeo
Pierre Casiraghi and Beatrice Borromeo. Arnold Jerocki/Getty Images

"An icon of elegance, Pierre Casiraghi becomes Dior's ambassador. The Monegasque businessman embodies the new facet of tailoring constantly reinvented by Kim Jones [creative of Dior's men's line], a timeless modernity," Dior said in a press release about the 34-year-old businessman, who is eighth in the line of succession to the Monegasque throne.

Pierre Casiraghi Joins The House As A Dior Ambassador.
Brett Lloyd

Monaco's royal family are familiar with the fashion scene, particularly Dior. Pierre's grandmother Princess Grace commonly wore the brand, including to her 1956 engagement party in New York City. His aunt Princess Stephanie worked at Dior as an intern under designer Marc Bohan in 1980s.

Pierre's sister Charlotte Casiraghi has been a brand ambassador for Chanel since last year, while his cousin Pauline Ducruet has her own gender neutral fashion line, Alter.

Pierre Casiraghi Joins The House As A Dior Ambassador.
Brett Lloyd

Although it's common to see Pierre decked out in a suit and bow tie for events like the Rose Ball (or Bal de la Rose in French), an annual charity event that attracts members of high society from across Europe, he's also known to dress down in a baseball cap and shorts for sailing endeavors.

Pierre Casiraghi on the Malizia at the start of the Rolex Giraglia Offshore race between Saint Tropez and Monaco on June 12, 2019
Pierre Casiraghi. Arnold Jerocki/Getty

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In addition to racing, Pierre sails for charity events and was part of the team that transported Greta Thunberg and her father Svante Thunberg across the Atlantic Ocean in 2019 to enable her participation in the annual United Nations Framework Convention on Climate Change.

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