Kate Middleton and Prince William Take Over Every Radio Station to Broadcast Important Message
The Duke and Duchess of Cambridge were joined by celebrities, including singer Dua Lipa, as they share an important mental health message
The royal parents joined with other well-known Britons, including singer-songwriter Dua Lipa and actor David Tennant, to highlight mental health needs during the coronavirus pandemic. The one-minute broadcast marks the start of Mental Health Awareness Week in the U.K.
“We’re all connected. And sometimes just talking about how you’re feeling can make a big difference. So right now, let’s join together across the UK and reach out to someone," William, 37, says in the recording.
Kate, 38, follows with, “If you’re struggling, it’s important to talk about it. Or if someone you know is acting differently, it’s okay to ask how they are. Use this moment to send a message.”
The royal couple and the celebrities, also including boxer Anthony Joshua and England soccer international Harry Kane, end with their message: “Because we’re all connected and you’re not alone.”
Almost every radio station in the U.K. broadcast the message, and it is thought 20 million people will hear the message that was broadcast at one minute to 11 a.m. U.K. time.
The message focused on how people can support each other during the Covid-19 crisis and was produced under the couple’s successful Heads Together campaign, partnering with Radiocentre.
And it also coincides with a move by Instagram, which has launched the "Heads Together Wellbeing Guides" as part of a new global mental health initiative from the social media platform.
The new "Guides" feature, takes users to curated, reliable recommendations from individuals and organizations who they trust, admire and follow as they cope with the potential effects of the pandemic on their mental health.
There are three British guides curated by the royal couple's mental health campaign Heads Together, and include posts from some of their charity partners, influencers and supporters, signposting U.K. users to reliable, positive content that supports their mental wellbeing.
Jason Knauf, Chief Executive of The Royal Foundation of The Duke and Duchess of Cambridge, said: “As we feel the effects of Covid-19 on the nation’s mental health, we will need to support one another more than ever. We will all need to feel more confident in reaching out for support if we need it and checking in on our loved ones. By bringing together the power of radio and social media, we’re delighted to help people connect to one another, and to access reliable, trusted information and resources from our charity partners.”
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Heads Together, which was set up by the Duke and Duchess of Cambridge and Prince Harry, works with eight charity partners who have decades of experience in tackling the stigma around mental health in the U.K. They are the Anna Freud National Centre for Children and Families, Best Beginnings, CALM, Contact, Mind, Place2Be, The Mix and Young Minds.
Mental Health Awareness week comes just a few days after the one-year anniversary of Heads Together’s legacy project, Shout, a free text messaging service that provides 24/7 support for anyone experiencing a mental health crisis.