Kate Middleton has had more than a little royal inspiration when it comes to choosing her go-to Aspinal of London bag

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Kate Middleton has a new favorite handbag style — and the designer of the purse couldn’t be happier.

“Kate always looks so feminine, elegant and chic,” Mariya Dykalo, creative director at Aspinal of London tells PEOPLE, adding “She’s worn our bag in two different colors now — I really liked the lilac version with the matching lilac outfit, it was so beautiful and feminine.”

While Kate has been a fan of the British brand for over a decade, she has only recently found her go-to style – the vintage inspired top-handle Midi Mayfair, which retails for $725. In croc-print Italian calf leather, the traditional boxy shape is similar to the classic style of bag favored by Queen Elizabeth (Kate owns both the lilac and black version).

Kate Middleton carrying a Aspinal of London bag
Kate Middleton
| Credit: Press Association via AP Images
Duchess Of Cambridge Visits The Henry Fawcett Children's Centre
Kate Middleton
| Credit: Neil Mockford/GC Images
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“I think now she has chosen her favorite style,”notes Dykalo, adding: “She used to wear a lot of clutches but this has a handle bar which is practical but still really enchanting.”

Visiting the Henry Fawcett Children’s Centre in Kennington last Tuesday, Kate matched the lilac version of the bag with a purple Gucci blouse featuring decorative pussy-bow detailing and black wide leg trousers from U.K label Jigsaw. “I love that she wears colors, she’s quite brave in that respect,” says Dykalo.

The Duchess Of Cambridge Visits The Royal Opera House
Kate Middleton
| Credit: Heathcliff O'Malley - WPA Pool/Getty Images
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Credit: Aspinal of London

Kate’s sister Pippa Middleton has long been a fan of the luxury label, which was originally established in 2001, but it was actually Prince William’s uncle who introduced Kate to the quintessentially British brand.

“The first time she wore one of our bags it was before she was engaged and it was a Christmas present from Prince Andrew,” reveals the Ukraine-born designer. The royal gift was the brands Eaton clutch (now discontinued), which Kate wore multiple times.

While the lilac version of Kate’s current go-to bag has sold out, the black remains in stock, as do several other colors. “I think she is a great role model for all women and the effect is incredible — everybody wants the bag that Kate wears!” says the designer.

Other royal fans of the brand include Camilla, Duchess of Cornwall and Zara Tindall who both carry Aspinal of London’s Letterbox Saddle style.