Royals Kate Middleton and Prince William Lead Celebrities in a 'Mental Health Minute' Broadcast The Duke and Duchess of Cambridge were joined by David Beckham, actress Joanna Lumley, pop singer Anne-Marie and more for their latest event in honor of U.K.‘s Mental Health Awareness Week By People Staff Published on May 14, 2021 06:11AM EDT Share Tweet Pin Email Kate Middleton and Prince William are encouraging open conversations about mental health. On Friday, the royal couple joined well-known faces from soccer star David Beckham to singer Anne-Marie and chef Jamie Oliver in a 60-second broadcast urging U.K. citizens to continue to help others and carry on conversations about mental health struggles as the country comes to an end of its Mental Health Awareness Week. In the PSA, William, 38, said, "It would be great to keep talking," as Anne-Maire added, "To a loved one, friend or colleague — let's keep making the conversation accessible." And Kate, 39, then added, "Because our mental health binds every single one of us together." Beckham, 46, summed up the message's key themes, saying, "Taking time to reflect through the most challenging of years." Kate Middleton and Prince William. The Duke and Duchess of Cambridge/ youtube Shout 85258 Twitter The Mental Health Minute, which also featured actors Joanna Lumley and Charles Dance, was broadcast on radio station around Britain at 10.59 a.m. local time. The minute-long message is in support of Shout 85258 – the 24/7 text messaging helpline developed by the couple's Royal Foundation and is the latest element of their work on the issue this week. The combined audience of the simultaneous radio broadcast was estimated to be around 20 million. The script was penned by poet and mental health activist Hussain Manawer, who also appeared in the broadcast. Leading up to Friday's broadcast, Beckham urged people to turn on their radios to tune in. "This year more than ever, it's important that we all keep talking," he said in a video shared on the Shout 85258 Twitter. Kate Middleton and Prince William. On Thursday, William and Kate visited Wolverhampton, in England's Midlands, and toured some projects helping those with mental health and also enjoyed some games with children. "Come on, Catherine!" William said as he encouraged his wife to join his game of ping-pong. "Catherine is really good at table tennis." As she grabbed her paddle, the couple were clearly in their element. "This could go on for hours," said William. "Talk amongst yourselves!" Kate Middleton and Prince William Share Rare Video of Life at Home with George, Charlotte and Louis Victoria Hornby, chief executive officer of Mental Health Innovations, the charity behind Shout 85258, said in a statement, "It has been an incredibly tough year for so many people and it's more important than ever that anyone who is feeling worried or overwhelmed knows where to turn, to reach out for help." Prince William playing ping-pong. Jacob King - WPA Pool/Getty Images Kate Middleton and Prince William enjoying their day out last week in Wolverhampton. Jacob King/AP/Shutterstock Can't get enough of PEOPLE's Royals coverage? Sign up for our free Royals newsletter to get the latest updates on Kate Middleton, Meghan Markle and more! "Our service is here 24/7 for people to have a free, confidential text conversation with one of our trained volunteers who will listen without judgment, help you feel calm and find a way forward. Just text SHOUT to 85258 at any time of day or night; we're here for you," she added. On Monday, Kate released a video of a touching call she made to a teen named Romy who took part in the Duchess of Cambridge's "Hold Still" photo project, which highlighted life amid lockdown.