The Learners


The Learners, the snappy sequel to Chip Kidd’s 2001 debut, The Cheese Monkeys, finds narrator Happy fresh out of college and working as a designer at a Connecticut advertising firm in 1961. He hawks potato chips, meets folks with names like Tip and Sketch, and, in one of those only-in-fiction coincidences, wanders into Stanley Milgram’s psych experiments at nearby Yale, which (a) traumatize him and (b) inspire his work. Kidd invents a banter-filled workplace worthy of Howard Hawks, gleefully tweaks the old-guard panic of the Mad Men-era ad world, and even throws in a few typographic bells and whistles (consider page 62’s layout a mini-master class). A-

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