"Politicians are always a tough sell, but PEOPLE never shies away from covering them; we always hope to provide insight by exploring their family lives and human sides," Jess Cagle writes

By Jess Cagle
Updated March 30, 2016 09:30 AM
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Credit: Richard Phibbs

In this week’s issue of PEOPLE, Editorial Director Jess Cagle used his Editor’s Letter to address this week’s cover story on Donald Trump.

Some of you may be thrilled to see Donald Trump on the cover of PEOPLE. And some of you won’t read this because you ve already tossed your copy in the trash. Politicians are always a tough sell, but PEOPLE never shies away from covering them; we always hope to provide insight by exploring their family lives and human sides.

But this particular cover was a tough decision right up to the last minute. Why? Because Trump is just so divisive.

He’s raised serious concerns among many of us with his racially charged remarks, insults hurled at women and personal attacks on his rivals. But he has also tapped into deep veins of anger and frustration among voters, changed the Republican party forever and exposed deep, seemingly irreconcilable differences among the electorate.

But who is Trump really? On the one hand, even some of his detractors say that the volatile bully on the campaign trail is not the man they know in private. On the other hand, can we trust a candidate who habitually evades serious policy questions and is routinely described as “dangerous”?

In our cover story, senior editor Charlotte Triggs and national political correspondent Sandra Sobieraj Westfall go beyond the bluster to reveal the true Trump – a master salesman with a passion for the product he s selling. And the product, of course, is himself.

Jess Cagle, Editorial Director