Kendall Jenner Channels Rosie the Riveter in New Rock the Vote Campaign
Kendall Jenner previously teamed up with Rock the Vote in September to promote voter registration
Kendall Jenner thinks “we can do it!”
In a new video created by the Independent Journal Review and the Rock the Vote campaign, the supermodel channels Rosie the Riveter, strolling on screen in a blue jean shirt with a red bandana wrapped around her head before rolling up her sleeve and flexing her bicep.
The video with Jenner, 20, sends a message about the importance of voter registration – especially amongst young people and women – just in time for Tuesday’s New Hampshire primary.
“Kendall Jenner blew me away with her sincere desire to learn how she could help her generation understand the importance of voting and getting involved,” Michelle Jaconi, executive editor of the Independent Journal Review, tells PEOPLE. “Kendall travels often and works in an international field, so she has great sophistication and understanding of how blessed we are to have this right to vote – and how many people fought hard to ensure that young people were part of that right.”
VIDEO: Justin Bieber and Kendall Jenner Dare to Bare!
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This isn’t Jenner’s first time teaming up with Rock the Vote: In September, she donned a 1900s costume and gave an oral history of the women’s suffrage movement in another PSA.
“Every day we vote. We’re able to express our opinions online with likes and hashtags. But when it comes to the right to vote, it hasn’t always been that easy, especially for women,” she said in the video. “Because of suffragettes and their battle, gender doesn’t matter, but your vote always can.”