The Scary Business of Predicting the Election with Halloween Costumes
Spirit Halloween has accurately predicted the results of 20 years of presidential elections based on costume sales
Dressing up as one of the presidential candidates this weekend?
You’re not alone. There’s almost always one politician at every Halloween party, and the variations on that theme are endless, especially during an election year. But do you know what’s a little unnerving?
The number of people who dress up as a certain candidate can sort-of predict the election results.
At least, that’s according to Spirit Halloween. The Spencer’s-owned Halloween juggernaut touts that it has accurately predicted the results of every presidential election since 1996 based on costume sales. This year, there are a variety of options for each candidate, including #HBIC Hillary, Cackling Clinton, Tax Evasion Trump, Tricky Trump and Cry Baby Trump, the last of which includes an inflatable baby body for maximal terror/cognitive dissonance.
The company also surveyed prospective buyers (more than 2,000 of them) with Harris Poll to get a more detailed look at the reasoning behind dressing up as either Hillary Clinton or Donald Trump and found some interesting results:
More people (55 percent) would dress up as Trump (to Clinton’s 45), but their rationales differ: More Americans would pick Trump to be funny (39 percent), whereas they’d choose Clinton because they like her (31 percent). About 25 percent of voters from each party indicate they’d dress up as the opposite candidate for the purpose of scaring people, and twice as many Americans would dress up as Trump solely to mock him, versus the same scenario for Clinton. (32 percent and 16 percent for Trump and Clinton, respectively.)
Granted, this is only one company’s data (albeit the Halloween company) and doesn’t factor in other big Halloween retailers like Amazon or New York-specific chain Ricky’s.
The scariest thing of all, though? The possibility of “sexy” versions of either candidate.