It’s the most wonderful time of the year for shark and sea life enthusiasts alike: it’s Shark Week. As the longest-running cable TV programming event, the Discovery Channel’s hit slew of specials and documentaries, including one very entertaining late-night talk show with Eli Roth has garnered a record number of viewers throughout its 28-year history, […]

By Grace Gavilanes
Updated July 09, 2015 02:00 PM
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It’s the most wonderful time of the year for shark and sea life enthusiasts alike: it’s Shark Week.

As the longest-running cable TV programming event, the Discovery Channel’s hit slew of specials and documentaries, including one very entertaining late-night talk show with Eli Roth has garnered a record number of viewers throughout its 28-year history, with this year racking up the most hours of programming since the annual event’s inception.

While there have been a large number of reported shark attacks recently – including one involving Justin Bieber’s friend, Joe Termini – ratings for the week-long event have soared, and have caught the attention of celebrities on Twitter.

As the large-scale ode to sharks comes to an end, stars have taken to their social media accounts to share their thoughts and ways they’re capitalizing on Shark Week (read: Katy Perry’s adorable phone case for Claire’s). Scroll through to see them all.

RELATED VIDEO: Shark Week’s Paul De Gelder’s Inspiring Message to North Carolina Shark Bite Victims