Lifestyle Pets Who's Your Favorite Furball? Tell Romeo the Cat! The Tweeting cat gets the word out on National Hairball Awareness Day By People Staff Published on April 22, 2009 08:35 PM Share Tweet Pin Email Hairballs. Anyone would cough up an excuse not to deal with them – but Romeo the Cat, the Twittering kitty, is facing the issue paws first. On Friday, National Hairball Awareness Day, Romeo wants cat owners to know just how dangerous hairballs can be – some cats can choke on them! – and is sponsoring a cute photo contest to help spread the word. He’s asking pet owners to show him their favorite, funniest furballs – that is, their cats – and we’ll even post the winning picture on PEOPLE Pets on Friday. Plus, Romeo’s winner will get a free FURminator brush. To enter, just visit romeothecat.com and follow the instructions. Good luck! May the best furball win!