Hasbro aims to bring happiness to an entirely new demographic with the Joy for All Companion Pet Cat

By Amy Jamieson
November 20, 2015 04:11 PM

Hasbro thinks that Grandma and Grandpa really want a pet under the tree this year — but none of the responsibility that goes with it.

So they created a robotic cat just for them — the Joy for All Companion Pet Cat ($99.99) — that they’re hoping will be on many a holiday gift list.

“We heard from seniors across the country that companionship was important to their happiness. Many live alone, miss having a pet, or are no longer able to care for a pet,” Ted Fischer, vice president of business development at Hasbro, said in a press release. “While it’s not a replacement for a pet, the JOY FOR ALL Companion Pet Cat is a life-like alternative that can provide the joy and companionship of owning a real pet, without the often cumbersome responsibilities.”      

Hasbro’s kitty responds to petting, hugging and motion through built-in sensors, has cat sound effects, and super-soft fur inspired by real kitties. It gladly accepts belly rubs, chin scratches and falls asleep if it hasn’t been touched in a few minutes. It’s offered in three different fur colors to fit every purr-efernce: silver, creamy white, and orange tabby.

In addition to “captivating” seniors, the company hopes the cat helps “enhance the interaction between caregivers and their loved ones by incorporating lighthearted fun, joy, and laughter into time spent together,” a press release said.

“Whether it’s one-on-one time between caregivers and recipients, or multi-generational play with parents, children, and grandchildren, we’re excited to enable families and friends of all ages to connect more deeply through the universal language of play,” Fischer added.