Raise the Ruff! Martha Stewart and Snoop Dogg to Co-Host 2021 Puppy Bowl
The iconic duo will also host the ultimate tailgate party ahead of the three-hour special on Discovery+ and Animal Planet
Not only will Stewart and Snoop host the action-packed game, but the pair will also throw the ultimate tailgate party and root for the adoptable puppy players from rescues Annenberg Pet Space, Paw Works, and SPCA LA.
The lifestyle mogul, 79, and the rapper, 49, will both sport their own Puppy Bowl gear at the competition. Stewart will represent Team Ruff in an orange jersey while Snoop will back Team Fluff in a blue jersey.
Stewart and Snoop's pooches will also be in attendance for the big event.
During the game, viewers can receive shoutouts from Stewart's French Bulldogs, Crème Brûlée and Bête Noire, and Chow Chows Empress Qin and Emperor Han.
Snoop's French Bulldogs, Juelz Broadus and Chalk, will also be available for fan messages.
During the three-hour special, 70 adoptable puppies from shelters across the northeast U.S. will compete for the coveted "Lombarky" trophy.
"With the Wisdom Panel™ dog DNA test, we'll find out what's beyond those big puppy-dog eyes and how each dog's breed mix might give them an advantage on the field," a statement about the annual event reads. "We'll see their skills play out in the brand-new GEICO Stadium, where these adoptable players have even more room to rumble and fumble!"
"Additionally, for the first time ever on the sidelines, our Team Ruff and Team Fluff players will be cheered on by none other than adoptable puppy cheerleaders who will root and howl for their favorite players," the statement continues. "These cheerleading pups will turn up the volume with cuteness overload by shaking their pom-poms as the Puppy Bowl XVII players make their way down the field!"
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"Rufferee" Dan Schachner (who has been commentating on the Puppy Bowl for 10 years!) will be returning for the big game, and the adorable sporting event will also include "a special profile of actress and animal advocate Kristen Bell, who has teamed up with Annenberg PetSpace in Los Angeles to spend time with Java, a Labrador mix puppy looking for a fur-ever home to snuggle in."
As always, the Puppy Bowl "celebrates adoptable pups in all their cuteness and showcases the incredible shelters and rescues, as well as their staffers, who dedicate their lives to helping animals find their loving homes," the release states. " The adoption rate is at 100 percent as all puppies and kittens featured in Puppy Bowl to date have found their forever homes with loving families."
Puppy Bowl XVII airs Feb. 7 at 2 p.m. ET/11 a.m. PT on Discovery+ and Animal Planet, ahead of Super Bowl LV.