May 19, 2015 07:00 PM

She’s still got it – and she’s not afraid to flaunt it for issues she believes in.

In an effort to draw attention to the meat trade’s water waste, former Baywatch star Pamela Anderson, 47, has shed her clothing and recreated a scene from the iconic Alfred Hitchcock thriller Psycho in a new ad for People for the Ethical Treatment of Animals (PETA).

What’s meat got to do with showering, you might ask? Well, the ad, shot by David LaChapelle, claims that the solution to California’s historic drought isn’t just shorter showers (in April, California governor Jerry Brown issued an executive order to reduce urban water usage by 25 percent) but turning off the tap on animal agriculture, according to a press release from PETA.

“Rivers are siphoned off, not just for the animals but also for crops grown to feed animals on factory farms,” Anderson, a PETA honorary director and longtime vegan, says in the release. “Producing one pound of beef uses as much water as about six months of showers.”

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