People.com Lifestyle Pets New Fragrance Promises to Make You Smell Just Like a Kitten Demeter has released a new fragrance designed to smell like the soft fur behind a kitten's head By Kelli Bender Kelli Bender Kelli Bender is the Pets Editor for PEOPLE Digital and PEOPLE magazine. She has been with the PEOPLE brand for more than eight years, working as a writer/producer across PEOPLE's Lifestyle, Features, and Entertainment verticals before taking on her current role. Kelli is also an editor on PEOPLE's Stories to Make You Smile and serves as an editorial lead on PEOPLE's World's Cutest Rescue Dog Contest and Pet Product Awards. Before joining PEOPLE, Kelli helped AOL and Whalerock launch a pet lifestyle site called PawNation. She is a pet parent to a cat named Wallace, and her professional and personal devotion to animals has taken her to three dog weddings ... so far. People Editorial Guidelines Published on March 15, 2017 12:10 PM Share Tweet Pin Email Photo: Demeter Everybody wants to be a cat. Or at least that is what fragrance company Demeter is hoping. Known for making scents reminiscent of everyday objects (dirt, new babies, paperback books), Demeter has released a new product which it says smells like kitten fur. “Now after 15 years of effort, Demeter has captured the olfactory essence of the warmth and comfort of that purrfect spot, just behind a kitten’s neck,” the company says of the product on its site. You can lure dates, impress friends, intoxicate strangers and probably confuse your cat with this Kitten Fur fragrance for as little as $6. The scent is available in a variety of forms including lotions, massage oils, shower gels and sprays. This is one of several products working to capture the irresistible quality of kitties. Another new (and slightly strange) release is a lip gloss created by a Japanese beauty company, which claims to deliver the sensation of kissing a cat’s cold nose. RELATED VIDEO: Lip Gloss Claims to Feel Like Kissing a Cat’s Nose Soon, our entire beauty routine will be devoted to turning into a cat — and we’re totally okay with that.