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July 27, 2015 07:10 PM

Stick or no stick, sometimes selfies are just plain unsafe. That is the message the National Park Service is trying to get across to snap-happy visitors who keep trying to pose with wild bison for selfies.

On Wednesday, the NPS released a notice warning visitors to stay away from wildlife, especially for photos, reports The New York Times. This announcement followed an incident at Yellowstone Park in which a woman was flipped by a bison while she was posing for a selfie with the animal. Onlookers said they tried to warn the 43-year-old woman from Missouri that she was too close to the animal, but the buffalo charged at her before she had time to run away.

“The [woman] said they knew they were doing something wrong but thought it was OK because other people were nearby,” park spokeswoman Amy Bartlett told The New York Times. “People are getting way too close.”

The woman was rushed to a nearby clinic, where she was treated for (luckily) only minor injuries. This incident marks the fifth time this year that a bison has attacked a National Park visitor.

NPS believes a rise in attendance is part of the reason the number of attacks has increased from the typical one or two a year. Tourists are also becoming bolder, disregarding the warning to stay at least 25 yards away from bison.

Up-close shots of the animals continue to appear on social media, even after the NPS’s recent notice about the dangers of approaching and photographing bison.

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Park rangers insist the risk involved in these shots is not worth it, no matter how many “likes” you get.

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