Lifestyle Pets Joaquin Phoenix Encourages Animal Lovers to 'Change the World From Your Kitchen' by Going Vegan Phoenix has teamed up with PETA to encourage people to adopt a vegan diet By Kelli Bender Kelli Bender Kelli Bender is the Pets Editor for PEOPLE Digital and PEOPLE magazine. She has been with the PEOPLE brand for more than eight years, working as a writer/producer across PEOPLE's Lifestyle, Features, and Entertainment verticals before taking on her current role. Kelli is also an editor on PEOPLE's Stories to Make You Smile and serves as an editorial lead on PEOPLE's World's Cutest Rescue Dog Contest and Pet Product Awards. Before joining PEOPLE, Kelli helped AOL and Whalerock launch a pet lifestyle site called PawNation. She is a pet parent to a cat named Wallace, and her professional and personal devotion to animals has taken her to three dog weddings ... so far. People Editorial Guidelines Published on August 24, 2020 04:31 PM Share Tweet Pin Email Joaquin Phoneix is offering you a seat at his kitchen table as part of a new campaign with People for the Ethical Treatment of Animals (PETA): "Change the World From Your Kitchen. Go Vegan." PEOPLE has an exclusive first look at the new spot to go with the campaign. In the video, the Joker actor and longtime animal rights advocate, speaking from his own kitchen, encourages animal lovers to adopt a vegan diet. "There's so much pain in the world that we are powerless over, but being party to animal suffering is not one of them," Phoenix says in the clip. Joaquin Phoenix and Martin Sheen Arrested at Jane Fonda's Climate Change Protest in D.C. The Oscar winner's message is paired with undercover footage from PETA's recent investigation into a major U.S. egg farm, where the animal rights organization says they found severe overcrowding and cruel euthanization methods. "It's easy to escape personal responsibility by actively avoiding the truth. But I hope you will join me in rejecting animal cruelty," Phoenix adds in the spot, advising that adopting a vegan diet can help diminish animal cruelty and offer other benefits. Joaquin Phoenix Slams Hollywood's 'Systemic Racism' in BAFTA Speech: 'I Am Part of the Problem' This is just one of Phoenix's numerous efforts to support animal rights. This year, he helped save a cow and her calf from a slaughterhouse and attended a vigil for slaughterhouse pigs immediately after winning a SAG award.