GoDaddy Responds to Super Bowl Ad Controversy: Puppy Was Already Adopted
After an emotional response from animal lovers, the company pulls the Super Bowl ad featuring a puppy sold online
After an outcry from the animal-loving community, GoDaddy has pulled a controversial Super Bowl ad featuring a puppy being sold online.
And, as it turns out, the adorable golden retriever that starred in the ad got a happy ending of his own.
In a statement from the company’s chief executive officer, Blake Irving, he says the dog, Buddy, was adopted by an employee.
“Rest assured, Buddy came to us from a reputable and loving breeder in California,” he wrote. “He’s now part of the GoDaddy family as our Chief Companion Officer, and he lives permanently with one of our longtime employees.”
Irving says they made the decision to pull the ad because of the emotional response from viewers online.
“At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence,” Irving said. “We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear.”
Last month, GoDaddy announced that the pup will play a key role in office relations at its Scottsdale, Arizona, headquarters, where he now has his very own office.
“As our Chief Companion Officer, Buddy will be interacting with customers, mostly small business owners who are looking for relaxation and a reprieve from their hectic workday,” GoDaddy chief marketing officer Barb Rechterman said. “Our own employees are lining up to meet the little guy. All you have to do is look at him and ‘bam,’ your stress level goes down and your mood goes up. It’s a proven scientific fact.”
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