If you’re planning to hit the cinema this weekend, you have a chance to make a difference with the purchase of your movie ticket. Dog food brand Pedigree recently created its own charitable organization, the Pedigree Foundation, dedicated to helping dogs in need find loving homes. For every full-priced ticket to Hotel for Dogs sold now through July 16th, Pedigree will make a donation to its foundation to benefit animal shelters and breed rescue groups throughout the country. The company has pledged up to $250,000 in donations. So, while the kids in the flick Hotel for Dogs help strays in need, you can too!