September 20, 2016 09:09 AM

You and your new iPhone aren’t as cool as you thought you were.

CNN reports that Coco the Alaskan malamute, the dog of Wang Sicong, the son of Chinese billionaire Wang Jianlin (who is worth an estimated $30 billion), apparently bought his pretty pup eight — count ’em above — iPhone 7s on the day of their release.

Photos posted on the dog’s verified Weibo social media account show Coco laying in a bed of the pricey iPhones, which retail for $769 in the U.S.

“I don’t understand all the show-off posts on (social media),” reads the caption alongside the photos, CNN said. “What’s the point? Don’t make me do it”

The canine must be excited to add the new phones to her already existing stash of Apple products. Last year, Sicong outfitted the pooch with a pair of Apple gold watches and Coco seemed humble about her new bling in a social media post.

“Look at my new watches,” the post said. “I was supposed to wear four of them as I have four feet. But later I decided not to for fear I would appear too much of a flaunter. I really cannot settle for any less or it would be beneath me.”

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