Coors Light is offering 1,000 new dog owners $100 towards their pet adoption fees

By Kelli Bender
February 04, 2020 05:32 PM
Courtesy Coors Light

Coors Light is launching a campaign against cuffing season in the sweetest way possible.

Cuffing season is “a cultural phenomenon where people couple up to stave off the weather-induced blues,” according to the company, that reaches its zenith on Valentine’s Day.

As part of their “The Official Beer of Skipping Cuffing Season” campaign, Coors Light is encouraging consumers to skip the cheesy and overrated Valentine’s Day traditions, and adopt a dog instead.

From Feb. 4- 21 Coors Light will help cover the adoption fees of 1,000 shelter dogs.

“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”

RELATED: Over 25 Percent of Americans Want to Celebrate Valentine’s Day with Their Pet, Survey Says

To take part in this pup-friendly promotion, you have to be of legal drinking age and residing in a eligible state (see full rules here). If you check both those boxes, the next thing to do is get out there and find your ideal furry friend. Once you adopt your new pooch, text COORS4k9 and a picture of your adoption receipt to 28130. Coors Light will review the entries and give 1,000 lucky new dog owners $100 each to apply towards their adoption fees.

RELATED: Chiefs Player Celebrates Super Bowl Win by Covering Adoption Fees for Dogs in Team’s Hometown

Unlike fickle, temperature-sensitive human love, you don’t have to worry about your new pet leaving you once the weather warms up and cuffing season ends; a rescue dog gives you their heart forever.