Cara Delevingne is taking her passion for animal welfare to the next level.
The supermodel is the face (and body) of the new I’m Not a Trophy campaign, a global initiative that seeks to bring awareness to the trophy hunting and poaching of endangered species.
The campaign was shot by French photographer Arno Elias, who Delevingne met through pal Suki Waterhouse.
“Suki put us in touch and before we knew it we were in Paris shooting together,” Delevingne told Marie Claire.
The unnecessary slaughter of endangered animals is an issue that’s dear to Delevingne’s heart. In 2015, she denounced Walter Palmer, the man who shot Cecil the lion, as a “poor excuse of a human being.”
“I knew that illegal poaching and trophy hunting was becoming an epidemic, but after meeting and working with Arno, he really enlightened me on how tragic and serious of an issue this truly is,” Delevingne said in a statement about the new campaign. “I am extremely passionate about animals and am so honored to be representing an organization and cause that is fighting for the rights of these innocent lives.”
She also believes that the issue has a feminist perspective.
“I want to highlight women as powerful figures within our society,” she said. “Much like the species that are trophy hunted and displayed as prizes, women are often seen as possessions. It’s time for our society to end the treatment of humans and animals as trophies.”