Amy Sussman/AP Images for Purina ONE
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November 20, 2017 01:55 PM

Let’s get this out of the way first: Your dog is the best dog in the world.

Every dog owner believes their pet is top dog, and every dog owner is right.

Now it’s time to brag about it.

As a way to celebrate the National Dog Show Presented by Purina, Purina has created the #DogThanking initiative. This precious social push is a way for every dog owner, not just those competing in the event, to show off what makes their canine the most perfect pooch.

All pup parents have to do is share on Facebook, Twitter or Instagram what makes their dog the best along with the hashtag #DogThanking and the tag @Purina.

One dog owner planning to join in is Watch What Happens Live! host and executive producer Andy Cohen, who describes his rescue dog Wacha as the “best cuddler,” “most sweet” and a “great companion.”

Not only do you get a chance to brag about your dog to the world, but you get to help other pets too. For each unique #DogThanking post submitted between Nov. 16-26, Purina will donate $1 (up to $50,000) to GreaterGood.org, to help the thousands of people and pets affected by the hurricanes which struck Texas, Florida and Puerto Rico.

“Everyone loves to post stuff about their dog on social media,” Cohen told PEOPLE, “so why not do it to motivate Purina to donate to hurricane relief.”

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The donation you create will go to sending high-quality food and supplies to impacted animals in these areas, and add to the $60,000 Purina has already given to the cause.

After showing off your dog on social media, and doing good in the process, you and your canine can cuddle up and watch the 16th Annual National Dog Show presented by Purina. The show will premiere on Thanksgiving Day on NBC at noon in all times zones.

“It’s a Thanksgiving tradition in my house,” Cohen said of the dog show, though he admitted that Wacha, his viewing buddy, might not be National Dog Show material.

“He is a show dog for me, but I don’t think it would go well,” he said. “I marvel at his figure and his posture, but I don’t know.”

 

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