Celebrity Parents World Breastfeeding Week: Sponsor: Binsi Labor and Birth Apparel By Staff Author Published on August 7, 2006 11:00 AM Share Tweet Pin Email BINSI Labor and Birth Apparel – Tops and skirts designed especially for labor and birth to help mommies relax and feel more like healthy women about to become a mothers – not patients. This great alternative is designed with function and style in mind, so BINSI can (and should!) be worn before, during and after birth – offering versatility like no other. The BINSI Go Go top, as well as all BINSI skirts, are designed to allow skin-to-skin contact immediately after birth. It is this special skin-to-skin contact that can help initiate successful breastfeeding by keeping babies warm and calm. It is also a great way for moms and babies to bond. All BINSI tops come with thoughtful features such as nursing hooks and side snaps for easy removal any time, are easily washable and great to wear while breastfeeding. BINSI was gifted to Katie Holmes, Michelle Williams, Jennifer Garner, Brooke Shields, and Melissa Joan Hart.