By peoplestaff225
Updated August 03, 2006 11:00 AM
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Turning Tragedy to Triumph

Upon learning that her mother had been diagnoses with breast cancer and one month before becoming pregnant with her first child, future entreprenur Sharon Oved learned she could lower her own chances of getting it if she breastfed her soon-to-be baby. Finding it near impossible to do so "privately" in public, she created a simple nursing poncho that allowed her to nurse discreetly anywhere, anytime. With the birth of her second baby a year-and-a-half later, she invented several new products. In September of 2004, pregnant with her third child, she launched the 4-in-1 Nursing Shawls at a Las Vegas trade show.

Now in its second year of business, L’ovedbaby products are in over 200 specialty stores across the globe. Additionally, stars such as Angelina Jolie, Gwen Stefani, Brooke Shields, Heidi Klum, Gwyneth Paltrow, Jennifer Garner, Britney Spears and several other celebrity moms have been gifted with L’ovedbaby Nursing Shawls, Gl’oved-Sleeve Overalls, and Bottle Trees. Joely Fisher’s baby girl was recently featured in the July 3rd issue of Star Magazine wearing L’ovedbaby. Gl’oved-Sleeve Overalls at a breast cancer benefit.

A percentage of L’ovedbaby’s net proceeds are donated to fund Breast Cancer research.Make your baby a L’ovedbaby. Visit www.lovedbaby.com.