November 10, 2009 07:00 AM

Toobydoo

Fashionistas-in-the-making (and their brothers!) will want to make room in their closet for Toobydoo.

This new, New York-based childrenswear label is generating lots of buzz — and for good reason. With a motto of “go happy, go lucky,” we’re both happy and lucky we’ve discovered them.

Toobydoo offers a wide range of styles and sizes (newborn to 6T). For babies, we love the jumpsuits which come in a cozy cotton/spandex blend ($32) or super soft cashmere ($61). Their stylish baby sets ($58 – $85) are also a great shower gift idea.

The company also boasts a nice selection of button-down shirts, t-shirts, sweaters, dresses, scarves, hats and rain boots for older boys and girls.

Some of our faves includes the cashmere/cotton Lion zip sweater ($58) which sports a bright red lion applique and the Gotham shirt dress ($53, left) — the perfect pint-sized version of the always classic shirt dress.

Currently, the collection doesn’t include bottoms for boys or girls. But we’re hoping they’ll change their minds soon! Toobydoo is currently sold in select stores as well as numerous online boutiques, including Giggle.

— Missy

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