TOMS Shoes: A Different Kind of Two For One Deal
Inspired by countless shoeless children he saw when he visited Argentina, former Amazing Race contestant Blake Mycoskie created TOMS Shoes, basing the style on the traditional light-weightArgentinean shoe called alpargatas. For every pair of TOMS sold, a pair is donated to a child in need. The shoes are personally fitted on children in trips the company refers to as shoe drops. In 2006, 10,000 pairs were delivered to Argentine children; in 2007, 50,000 were given to South African children. This year, the company expects to donate 200,000 pairs. Additionally, the Hanson brothers, Isaac, Taylor, and Zac, walked a mile with fans before each of their shows as part of their "The Walk" tour, even encouraging all to walk without shoes to experience what it is like to live without shoes. In 2007, the company won the People’s Design Award, sponsored by Target at the annualNational Design Awards Gala in New York City.
The shoes come in kids’ sizes 2-10 (birth – 4 years), women’s 5-11, and men’s 7-14, and range in price from $34-58, depending on size and material.