November 11, 2010 02:00 PM

Courtesy Tegu

We were already in love with Tegu‘s magnetic wooden blocks, but now we’re swooning! To continue to promote the importance of open-ended play, the company just launched a super cool service — Tegu Live — where fans can request a block builder to create anything they want in real-time.

An elephant? No problem. Leaning Tower of Pisa? Bring it on! The company’s resident builder will not back down to any challenge. We literally just watched a video of him building a mushroom and olives pizza — and pretend to eat it in the end. Don’t worry if you miss out. All the videos are archived so you and your tot can view them anytime, to get tips on recreating his masterpieces.

Ready to join in on the fun? Go to and let your imagination run wild.

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