The 3-year-old steps in as Freshly Picked's littlest creative director -- and it's adorable

By peoplestaff225
Updated November 11, 2015 06:45 PM

There’s no question the always adorable Riley Curry is active. So what’s best for an on-the-go girl? Comfortable and durable shoes.

In her first-ever modeling campaign, the daughter of Stephen and Ayesha Curry tries on a pair of Freshly Picked‘s hard soled moccasins: The Next Step Shoe.

The cool kicks, designed to transition toddler’s from the brand’s soft-soled moccasins into life as a big kid, are made from durable leather and elastic laces.

Courtesy Freshly Picked

Goofing around in the backyard and posing with the family’s pup, the new big sister had fun in her new, easy to put on, easy to take off shoes — which are available in child sizes 7-13 and in 9 different colors.

“Riley was a very natural choice for us to work with because she has been wearing Freshly Picked since day one, she grew up in Freshly Picked,” Susan Petersen, founder and creator of Freshly Picked tells PEOPLE.

“One time her mother, Ayesha, posted a picture of Riley’s favorite Freshly Picked moccasins after they had been chewed up by their dog and we loved how that image perfectly captured the reality of the large part that Freshly Picked plays in every day of Riley’s childhood.”

Courtesy Freshly Picked

Peterson says that shooting with the 3-year-old “Creative Director” was “such a treat.”

“I was so impressed with how personable she was and also how natural she was in front of the camera,” she adds. “Riley was definitely born to be a star!”

Courtesy Freshly Picked

Check out the full video with Riley and her The Next Step shoes on Freshly Picked’s site.

— Lindsay Kimble