Celebrity Parents SquidSoap: Take the hassle out of handwashing By Staff Author Published on February 12, 2008 08:00 AM Share Tweet Pin Email As a mom, I’ve fallen prey to more than my fair share of gimmicks over the years. There have been some purchases for my boys that I was downright embarrassed by afterwards. (Is a popsicle shaped like Nemo really necessary? Does it taste any better than its non-Nemo counterparts in the frozen food aisle?) When we were asked to test SquidSoap by Airborne, I have to admit, at first I was skeptical — I’d been burned one too many times by clever advertising, I guess. But it works. It really, really works! SquidSoap aims to help teach children proper hand-washing techniques in a fun and unique way. When you dispense the soap, the palm of the hand that pushed down on the pump is marked with a small, circular orange vegetable dye stamp. Only after approximately 20 seconds of lathering and rinsing will the ‘squid’ ink vanish, which happens to be the same amount of time the Centers for Disease Control (CDC) recommends for an effective, germ-killing hand-washing. Owen, our 4-year-old, was very excited to test SquidSoap because — like his mother, apparently — he’s a sucker for a good gimmick. The first few times he used it, I have to admit that he ignored the premise and focused most of his efforts on stamping every square inch of his hands. But after some direction, he quickly got the hang of things and one week later he is still absolutely psyched to wash his hands with SquidSoap — after every trip to the potty, before every meal, after playing outside, etc., etc. Sometimes I think he has even been making up excuses to wash his hands! He really does dot his hand with the ink and wash until it’s gone, just as Airborne intended. In the middle of cold and flu season, knowing that I’ve got at least one little guy in the house with germ-free hands gives me peace of mind, and — gimmick or no gimmick — that’s nothing to be embarrassed about. SquidSoap is available in-person at a variety of retail stores like Wal-Mart and Target, or online here, at $15.99 for a 4-pack.