May 09, 2014 10:00 AM

Courtesy Hallmark; Inset: Gilbert Carrasquillo/FilmMagic

With three kids of her own, Sarah Jessica Parker definitely knows why it’s important to celebrate motherhood.

So the actress and shoe designer teamed up with Hallmark Cards to create a line of greeting cards, stationery and gift wrap, exclusively sold in stores. And just like her style, it’s amazing.

Launching just in time for Mother’s Day, the collection ($4 – $7) will also include seasonal options for birthday, friendship, love, thank you, congratulations, wedding and baby.

“I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter,” she said.

Parker worked really closely with the creative team to make sure each design reflected her personality (she opted for simple, heartfelt messages) and her fashion sense (she pulled artwork from Hallmark’s archives and added modern touches).

To hear more about the line, check out the video below of the Sex and the City star explaining her role in the collaboration.

You May Like