June 29, 2012 02:00 PM

Courtesy A Pea in the Pod

Who better to style a bump than Rosie Pope?

The star of Pregnant in Heels and a mom of three — she just welcomed her first daughter! — Pope has teamed up with celeb fave A Pea in the Pod to debut her designer maternity capsule collection.

The new line, which officially launched on Thursday, effortlessly blends city chic with timeless classics. Moms-to-be will be able to find their maternity must-haves — tailored LBDs and versatile black pants — paired with pops of modern flair, including hot pink ruffled tops and flirty frocks.

Pope’s goal behind her latest endeavor was simple: helping an expectant mama look (and feel) her best.

“The really important thing for me is fit when it comes to maternity,” she told PEOPLE at the launch party. “I think a lot of people just use extra Spandex or just throw in an empire waistline, but that’s not really what flatters pregnant form.”

Instead, Pope has gone for the glam (and achieved it!) with sexy one-shoulder dresses and flattering fitted tops.

Being pregnant in heels has never looked better.

— Anya Leon with reporting by Rachel Goldstein

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