December 17, 2012 02:00 PM

Victoria Beckham wasn’t kidding when she said Romeo is all about fashion. The fashion designer’s dapper son is making an adorable appearance (check out that smile and pose!) in Burberry‘s 2013 campaign.

Although it’s his first official solo shoot, the camera-ready 10-year-old — donning a traditional khaki trench and toting an umbrella featuring the brand’s iconic plaid print — looks completely at ease in front of the lens.

Courtesy Burberry

“This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family,” shares creative officer Christopher Bailey. “[And] Romeo … was a joy to work with and really stole the show.”

Perhaps the pint-size model, who along with brothers Brooklyn and Cruz suited up in duds from the company’s fall collection last week, received a few pointers from dad David Beckham? After all, the soccer star has spent his fair share of time perfecting his own model stance.

Want to see more of the fashionisto-in-the-making? Check out the behind the scenes video below.

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