The video takes viewers on a quest of a grandfather trying to discover who Peppa Pig is, for the sake of his grandson

A new video has Peppa Pig fans (and parents in general) around the world reaching for their tissue boxes.

Ahead of the Feb. 5 release of Peppa Pig Celebrates Chinese New Year just in time for 2019’s Year of the Pig, Alibaba Group have published a nearly 6-minute-long short film that sees a Chinese grandfather searching for a gift for his grandson to celebrate the holiday.

One problem? The youngster wants “Peppa” — and the rural-dwelling grandfather has no idea what that is, on top of no internet access to find out.

But he embarks upon a journey to do so nevertheless, eventually finding out who Peppa Pig is and using that information, plus his own creative nature, to build a “Peppa” face out of metal (painted pink, of course).

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Alibaba Group’s “What Is Peppa?” video
| Credit: Alibaba Group
Alibaba Group’s “What Is Peppa?” video
| Credit: Alibaba Group

The “What Is Peppa?” video, which has been viewed close to 100,000 times on YouTube as of Tuesday afternoon, comes eight months after Peppa Pig was blocked on the widespread Chinese video app Douyin due to becoming a subversive “gangster” character in the media.

Fans who upload viral videos of Peppa Pig tattoos and memes “run counter to the mainstream value and are usually poorly educated with no stable job,” the state-run Global Times reported.

“They are unruly slackers roaming around and the antithesis of the young generation the Party tries to cultivate,” the publication said, adding that Peppa Pig is now associated with the Chinese slacker or “gangster” subculture called shehuiren.

Peppa Pig
| Credit: Everett

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Peppa Pig has, surprisingly, been at the center of multiple controversies.

In the past, there were several reports of characters from the British animated children’s series appearing in disturbing clips on YouTube Kids, a service that was developed in 2014 to serve up only child-friendly content in hope of making parents’ lives easier.

While the most well-known example of this was the viral “Johny Johny Yes Papa” video, other upsetting clips that, before being taken down, came up included violence against children and Peppa Pig eating bacon.