Keep fresh with Burt's Bees Kids line, including natural and gentle powder, ointments, bubble bath and more.
Use the code PEOPLEKIDS for $15 off purchases of $50 or more at burtsbeesbaby.com.
MY LITTLE PONY
My Little Pony: The Movie hits the big screen on Oct. 6 — which means it might not be a bad idea to stock up on toys for everypony now!
Use the code PEOPLEKIDS for 30 percent off My Little Pony play sets and other select toys at jet.com.
Turn your best photographic memories from your phone or social media accounts into a book series with Chatbooks.
Use the code PEOPLEKIDS for 15 percent off at chatbooks.com.
Bake something tasty! Try a no-fuss organic baking kit from Sarah Michelle Gellar's Foodstirs. Kids will love helping to create a Daisy Cookie Bouquet, Frosted Cake Pops or these Rainbow Pancakes.
Use the code PEOPLEKIDS for 20 percent off at foodstirs.com.
Featuring metal, spindle and metallic designs, Incy Interiors furniture helps you create the sleep space of your little ones' dreams.
Use the code PEOPLEKIDS for 20 percent off at incyinteriors.com.
Adopt a pet! Studies show taking care of a pet encourages compassion, so if you've been itching to take home a furry friend and have the means to do so, why not do it today?
Use the code PEOPLEKIDS for $25 off purchases of $100 or more at petco.com.
Ju-Ju-Be diaper bags are famous for helping moms and dads retain carry-all style on the go.
Use the code PEOPLEKIDS for 15 percent off at ju-ju-be.com.
Get ready for Halloween! Is your little one a wizard, or an ... emoji? Find the perfect costume at Spirit Halloween.
Use the code PEOPLEKIDS for $10 off purchases of $40 or more at spirithalloween.com.
Dessert and support to increase breast milk supply all in one delicious package? Score.
Use the code PEOPLEKIDS for 15 percent off at milky-mama.com.
Baby Tula carriers are the go-to method in carrying the kiddos around for many a parent — no surprise considering their ergonomic, adjustable functionality and sweet design options.
Use the code PEOPLEKIDS for $5 off and free shipping on orders of $85 or more at babytula.com.
Available in four colors — green, pink, purple and blue — ZoLi's six-piece lunch kit is a perfect coordinated solution in preparing back-to-school meals.
Use the code PEOPLEKIDS for 15 percent off at zoli-inc.com.
WICKED GOOD CUPCAKES
Have a treat! Try the latest cupcake trend, like these sweet to-go rainbow jars by Wicked Good Cupcakes.
Use the code PEOPLEKIDS for 20 percent off at wickedgoodcupcakes.com.
From rompers and tanks to harem shorts and dresses, theMINIclassy's streetwear for kids keeps it casual without sacrificing trend.
Use the code PEOPLEKIDS for 15 percent off at theminiclassy.com.
Tidy up! To keep crafts neat, try a no-slip, easy-to-clean ezpz silicone play mat.
Use the code PEOPLEKIDS for 20 percent off at ezpz.com.
Fun, colorful animal shapes by MAM make teething a little less daunting.
Use the code PEOPLEKIDS for 15 percent off on MAM Friends Teethers and free shipping at shopmambaby.com.
Make geography fun and give your kids the world (literally) with Little Passports subscription boxes.
Use the code PEOPLEKIDS for $10 off a six-month subscription at littlepassports.com.
Neso Tents offer all the shade and no cumbersome setup for the entire family's next beach (or anywhere) outing.
Use the code PEOPLEKIDS for $10 off orders of $40 or more at nesotents.com.
ZIPIT puts a face to your child's pencil case, because why not add some fun to their school bag?
Use the code PEOPLEKIDS for 15 percent off at just-zipit.com.
The Wave stroller by Silver Cross includes a UPF5+ hood, 16 configurations and the ability to convert into a double stroller. The Wave changing bag features leather straps, numerous zippered pouches and a washable changing mat, for diapering on the go.
Use the code PEOPLEKIDS for a free Wave diaper bag (value: $159) with purchase of the Wave stroller at silvercrossus.com.
Part of Stride Rite's SRTech line, the Bailey baby bootie provides a comfortable, stable toddler shoe through rounded rubber soles, a sensory-pod design, memory-foam technology and more.
Use the code PEOPLEKIDS for 15 percent off at striderite.com.
PJs can be fashionable too — just ask moms and dads who are fans of Skylar Luna nightwear for kids.
Use the code PEOPLEKIDS for 15 percent off at skylarluna.com.
Dolly's gotta stroll, too — and they can do it in style with Silver Cross' doll strollers.
Use the code PEOPLEKIDS for a free shopping tray (value: $49) with purchase of the doll pram at silvercrossus.com.
Your little trendsetter will be ahead of the game in Nununu's pint-sized, edgy duds.
Use the code PEOPLEKIDS for 15 percent off at nununuworld.com.
Design the nursery of your dreams with Just Born’s Adventure Musical Mobile, featuring cute woodland plush animals that dance overhead to a soothing lullaby, which help entertain and calm your little one to sleep.
Use the code 15PEOPLEKIDS for 15 percent off one Just Born mobile at amazon.com.
NOODLE & BOO
Noodle & Boo makes mom and baby's skincare a (gentle) priority.
Use the code PEOPLEKIDS for 15 percent off Noodle & Boo products (may exclude some gift sets) at noodleandboo.com.
mifold's Grab-and-Go Booster seats, available in six colors, give your child a lift without taking up lots of space.
Use the code PEOPLEKIDS for $5 off any order of the mifold Grab-and-Go Booster at mifold.com.
MARCUS & MARCUS
Marcus & Marcus products turn meal time, travel time, bath time and more into wild adventures for your little squirt.
Use the code PEOPLEKIDS for 15 percent off at marcus-marcus.myshopify.com.
Send your kiddos back to school with Lassig bags and know they're toting products that are both whimsical and sustainable.
Use the code PEOPLEKIDS for 15 percent off at lassigusa.com.
Light the night! This Nanuk LED Lamp watches over little ones as they drop off to sleep.
Use the code PEOPLEKIDS for $25 off of this and other purchases of $100 or more at maisonette.com.
JambuKD footwear is there for the nature-loving kid who isn't afraid to get a little dirty, featuring water-ready materials, all-season traction and excellent grip for both kids and toddlers.
Use the code PEOPLEKIDS for 15 percent off at jambu.com.
Introduce your kids to simple circuits and creative design with Educational Insights' customizable Light-Up Cell Phone Speaker Dock.
Use the code PEOPLEKIDS for 20 percent off at educationalinsights.com.
The Baby Shusher calls its product "The Sleep Miracle" for a reason. Its rhythmic "shush" sound mimics the insides of the womb, providing the most natural (and effective) comforting.
Use the code PEOPLEKIDS for $5 off at babyshusher.com.
ICE CREAM CASTLES
Look no further than Ice Cream Castles for kidswear inspired by magic, music, imagination and all things vintage.
Use the code PEOPLEKIDS for 20 percent off at icecreamcastles.com.
The Balmoral pram by Silver Cross provides a little bit of luxury in the middle of spit-up-covered new motherhood.
Use the code PEOPLEKIDS for a free sun canopy (value: $199) with purchase of the Balmoral or Kensington prams at silvercrossus.com.
From townhouses to corner shops and hotels, help your little one learn to build with these play sets by Wonderhood Toys.
Use the code PEOPLEKIDS for 20 percent off at wonderhoodtoys.com.
Covered Goods lends fun patterns to your everyday parental covering needs, from carseats to nursing and shopping carts. The four-in-one fabric can even be worn as a scarf!
Use the code PEOPLEKIDS for $5 off any order at coveredgoods.com.